Frits Polman

Managing Director Europe

I founded Guide ID in 2003 with the idea to bring cultural information to as many museum visitors as possible. I'm a creative person and have lots of ideas for the companies future. Sometimes so many that I drive the rest of the Guide ID team crazy once in a while. I, of course, love my wife and three kids, as well as playing tennis, snowboarding, hanging around with friends and travelling to other countries.

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Petra Brinkhof - de Rijk

Business manager Benelux

After 13 years of working in the international giftware business, I switched to the far more inspiring heritage world in 2005. In this sector I can combine commercial activities and my interest in art. I have a Masters in French and literature. Besides visiting museums, I love theater and concerts. Me and my husband have three kids, who love sports. At the weekend we either support the kids or do sports ourselves.

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Mitchell Brown

Business Manager United Kingdom

Coming from a consumer electronics and gaming background, I really enjoy the challenge of mixing the old with the new. The old being the heritage and the new being our platform. The fact that I get to travel a lot is a bonus. I was born in Bristol but I have been living in Holland for 20 years. I love watching football, hanging out with my girlfriend and friends, and playing tennis in my spare time.

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Nancy El Khalil

Business Manager Germany

At Guide ID I am responsible for the whole of Germany. I find my job really fun because, not only is it challenging, I also have the freedom to do things my own way, and I get to combine work with some of my favourite things to do. I have always enjoyed meeting people from different cultures , I love travelling and exploring new things in life. Other hobbies of mine include cooking, hanging around with friends and recently I became a big fan of sports.

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Tom Lohuis

Business Manager Scandinavia

I am active within the Scandinavian area and responsible for all aspects within this region. I am really glad I chose to do something different. I like keeping things simple and thinking outside the box, just like Guide ID does. For my study program I lived in Barcelona and Seoul, so I like the fact that I still get to travel. I love playing sports, field hockey in particular. My plans for the future? See more of the world!
Motto: Life isn't about fitting in, it’s about standing out.

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Hendrik van den Boogaard

Head of hardware development

At Guide ID I am mainly responsible for hardware-related developments. In my spare time I like messing with the computer, watching tv series, playing some (board- or computer-)games (in which I usually try to find ways to cheat when I can't win), hanging out with my girlfriend and/or friends and the other usual stuff that people like doing. Although most of my non-tech colleagues at Guide ID seem to like sports, I don't, but I do regularly take the stairs when I get/leave home (which is 16 floors or 240 steps :)).

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Mark Hattink

Head of software development

After my studies, I rolled into a programming project for Guide ID and since never left. Computers, graphic design and music are some of my many hobbies besides playing pinball and pachinko (パチンコ). I also like to visit concerts/festivals and the cinema. As a tech guy I don't really care for sports either, the only sports in my life is karting.
Sometime in the future I hope to visit Japan. It's one of the few countries that really attracts me. じゃね !

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Susanne Brown - de Haas

Helpdesk and Office management

My job at Guide ID is to provide out clients with everything they need and help then with any issues or questions. I really enjoy my job, especially the contact with clients. I like to laugh a lot and have fun with colleagues. When I am not at work I really enjoy my family life with my little girl and husband, which is not Mitchell Brown by the way, but his brother.

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