Measure to gain knowledge
Which target groups use the audio tour? And how often? In what language? What is the most popular object in the museum? These are extremely relevant questions for a museum. The Podcatcher accompanies the museum visitors throughout the exhibition. Simultaneously, the Podcatcher registers the behaviour and the profile of the museum visitors. Very useful information for the museum.
The Podcatcher answers a great many relevant questions posed by museums with the Analytics module. The Podcatcher gathers data from the visitors. This data can then be analysed by the museum with the aid of the Analytics module.
The Podcatcher already starts to gather this data at the issuing point. A great many museums have adapted their audio tours for different age categories. The same applies to languages. The audio tours are distributed at the reception desk on the basis of age and language. The Podcatchers register this distribution in order to subsequently determine the profile of the visitors with the aid of the Analytics module.
The Podcatcher works with a scanning system. Scanning the IDentifier next to the object activates the audio tour playback. The Podcatcher is well known for its flexibility. Visitors can determine their own route through the museum. There is a chance that some objects will attract very little attention, while people may be standing in line to catch a glimpse of other objects. The Podcatcher can tell the museum exactly which objects these are. It measures the frequency with which the audio tour sections are listened to for each object. This enables the Podcatcher to measure the popularity of all objects in the exhibition. And this is how the museum knows what people do or do not like to see. This data is extremely useful for the creation of subsequent exhibitions.
In addition, the Podcatcher can be used for quantitative visitor research. Ask your visitors about age, gender, education and evaluate satisfaction in relation to the tour, content, exhibitions and the museum. This allows you to measure the satisfaction of your visitors, and then use this to underpin your story for subsidy providers and sponsors.
So the Podcatcher can measure your tours, in addition to being an audio guide. This gives the Podcatcher significant added value for museums!