Kelvingrove Art Gallery choses Podcatcher
Audio guides are one of the biggest hypes at the moment. If a museum or heritage site does not have one, visitors are disappointed. But just having an audio guide, does not mean you are meeting and satisfying visitors expectations. Research has proven that visitors want something that is easy to use, they understand in an instance and gives them some information on the site and objects.
Guide ID has just started its latest project at Kelvingrove Art Gallery and Museum, in Glasgow, using this theory as a basis.
Want to see how simple it really is then watch this demonstration video of two visitors at the Kröller-Müller museum and learn more about the possibilities...
On average visitors have about one minute to understand how an audio guide handset works. This is the amount of time it takes for a visitor to receive the actual audio device and starting the tour. If within this time a visitor does not understand the device, it will have a negative effect on the visitors experience because they cannot access the information they want. Or they miss things because they have to spend time working out the device.
This is often the case with high-tech multimedia devices. The average target group for a museum is 50+ and this group does not have lots of knowledge on high-tech devices. They just want and need a simple device which they can understand straight away and that is very user friendly.
“We chose the Podcatcher platform because our visitors and staff understood how to use it within seconds, so visitors can use all their energy for enjoying the exhibition, objects and audio guide”
John Ferry, Kelvingrove Art Gallery, Glasgow
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