KODE Art Museum was preparing a different visitor experience for their Edvard Munch temporary exhibition.
The result? 69,000 visitors, 23% of their total annual visitors.
Challenge
A new exhibition design that disrupted the traditional designs of KODE brought some challenges to the team.
The space limitation for informational text panels was one of them. There also was the aesthetical element for the solution to fit the design of the exhibition. Then the biggest question of all, how will they share the stories behind Munch’s pieces?
While the introduction of an audio guide solved the challenges mentioned above, the team was facing another challenge to their exhibition production process. They had very limited time on their hands to launch the audio tour, the deadline was getting closer.
The space limitation for informational text panels was one of them. There also was the aesthetical element for the solution to fit the design of the exhibition. Then the biggest question of all, how will they share the stories behind Munch’s pieces?
While the introduction of an audio guide solved the challenges mentioned above, the team was facing another challenge to their exhibition production process. They had very limited time on their hands to launch the audio tour, the deadline was getting closer.
Solution
KODE’s experience with audio guides was bad, the clunkiness and poor user interface of other systems made it hard for their visitors to understand and use. However, when the team experienced the Podcatcher at the Stedelijk Museum and Anne Frank House in Amsterdam, the easiness of the system caught their attention.
zThe simplicity and customized design of the tour activation points were key to adapt them to the exhibition design. In addition, the online editor made things easy for the team to upload the audio files to the portal and launch the tour just in time!
Everyone who has been involved with the content production and the portal has been able to learn everything quickly.
zThe simplicity and customized design of the tour activation points were key to adapt them to the exhibition design. In addition, the online editor made things easy for the team to upload the audio files to the portal and launch the tour just in time!
Everyone who has been involved with the content production and the portal has been able to learn everything quickly.
Results
KODE has the third largest Edvard Munch collection in the world, they were aiming high with an experimental exhibition. With Munch’s big name, the expectations were equally high.
The exhibition accomplished its goals, with 69,000 total visitors and 60% audioguide pick-up rate, it has been their most visited exhibition so far. The team had weekly and monthly statistics to keep a close eye on the progress of the exhibition and the visitors’ experience.
The reactions of visitors were overwhelming, every day someone would go to the receptionist and praise the audio guide devices.
The exhibition accomplished its goals, with 69,000 total visitors and 60% audioguide pick-up rate, it has been their most visited exhibition so far. The team had weekly and monthly statistics to keep a close eye on the progress of the exhibition and the visitors’ experience.
The reactions of visitors were overwhelming, every day someone would go to the receptionist and praise the audio guide devices.
50 - 60
Pick-up rate of the audio guides
69.000
Exhibition visitors
"Best system ever an audio guide system, it is simple, it does start a little bit too quick. I would like more information regarding lesser known works, very informative Characteristic, straight forward feedback from Bergen’s local visitor."
Visitors’ insights to improve the visitor journey
The team was surprised to discover that the most listened stop wasn’t ‘The Scream’, Munch’s most popular work. ‘The Women on the Bridge’ and ‘Puberty’ were on the top.
Include audio guides for their permanent exhibitions
KODE was so happy with the implementation that they are looking into integrating the system to their permanent collections, including 4 Art Museums and 3 Composer Homes.
Visitors choose their own experience
One of KODE’s objectives with the experimental exhibition design was to give visitors the freedom to walk different paths and choose their own experience. The Podcatcher became their personal mini tour guide.
Talk to our team
Do you also want to offer your visitors an enriching storytelling experience, while keeping control over the audio tour and reducing costs? We're happy to tell you more about the world's easiest audio guide!
